o Jesus as Bob Geldof going out to save the starving and needy in the world
o Jesus as Bono challenging the rulers of the day to put their money where their mouth is and care for the people
o Jesus as Lenny Henry bringing cheer and life to those destitute and without hope and marginalised in society
One thing our marketing executive would not want to promote is Jesus’ talks about sacrifice, self-denial on a consistent basis, death of self to produce life for others, giving up of rights to do the right by God. That image would be off-putting, no one wants to lose their life and such a marketing ploy would be bound for disaster – no one buys that. Yet Jesus is clear that this is a fundamental part of the package – indeed without it all the other marketing gimmicks are incomplete, shallow and deceiving.